Configure independent targeting, flags, experiments, release controls and analysis.
API v1Updated
Configure reusable targeting
Manage attributes, saved groups and namespaces under Experimentation → Targeting. Customer attributes share validation rules: id is the internal Indiana Customer UUID; externalUserId is your App user ID. Supply request attributes or explicitly persist permitted fields as appropriate.
Commercial Feature and GrowthBook Feature Flag are separate capabilities. A flag result can control presentation or experiment routing; it cannot prove a purchase, grant an Entitlement or authorize consumption.
Experiments, release and results
Use Feature flags, Experiments, Metrics & data, Release controls and Insights for independent resources. Funnel can consume supported rules/assignments; it does not own experiment definitions.
Local/Remote is configured per Funnel; an API Key does not override it. Retrying a request preserves its result; new requests use current eligible rules. Sticky assignment is distinct from reusing an entire old output.
Associate actual exposure with the current assignment and derive revenue from verified commercial facts. Analysis retains input/result snapshots; a visible configuration form does not imply every statistical or automatic optimization option is available.